2014 Schedule of Entertainment & Activities

The 2014 Dia de los Muertos PHX Festival took place on Sunday, October 26th at Margaret T. Hance Park, from 1 to 6 pm. Our masked entertainers and musicians greeted everybody with amazing performances in music, dance and theater.  Together we honored our ancestors and celebrated our heritage and traditions. The Community Altar honored our beloved departed and was dedicated to  Board Member Ruben Hernandez.  It was a beautiful gathering of artists and families!


3rd  Annual Dia de Los Muertos PHX Festival Sunday October 26 | 1-6 pm

The 2014 Entertainment included:

Katrin / Katrina Contest  - Mercado de Artistas  -  Children’s Activities - Face Painting

Yollo Incuauhtli Aztec Dancers,   Tradiciones  and  Sankofa

Music by   Cascabel  and   Quetzal Guerrero

Unique Dances   by Opendance,  Ollin Yoliztli  and   Primavera

Special Guests   Tika Laca Hoops   and    Quetzalli Ballet Folklórico

Rosie’s House Mariachi   &   Mariachi Real de Jalisco

Desert Dance Theater &   Desert Dancing Dragons

Los Calaqueros    and     Las Flacas

There were over 100 masked performers!

Lots of exciting and original performances!


  • Mask-making
  • Community Altar
  • Musical Petting Zoo
  • Sugar skull decorating
  • Face Painting
  • Artists Mercado
  • La Procesión


BoothsTab The Festival Mercado showcased some of the best Latino artists and practitioners of Dia de los Muertos arts, including Marco Albarran (founder of Calaca Cultural Center), the Phoenix Fridas, Mónica Crespo, Emily Costello, Veronica Verdugo Lomeli, Gloria and Reggie Casillas, Patrick Murillo, Pamela Enriquez, Michele Picheco, Patricia Silva, Carmen King and more.



Event Parking:
You can skip the stress of parking by using the light rail (the stop is just a few steps away from the park, in front of the Phoenix Library!), but if you absolutely must drive over, parking is available in the Phoenix Arts Building parking lot and the Lutheran Church parking lot, which will charge $5 for VIP parking. Parking is also available along 1st Street, 2nd Street and Portland south of the park and on 2nd Street just north of the park. No event parking allowed in the library employee parking lot.



Quetzalcoatl will once again be ready to take flight, heading the procession at sunset.

La Llorona

An audience favorite, La Llorona will be in attendance. Children beware!

Las Flacas

Larger than life, the Flacas will be roaming the festival, looking for a willing dance partner.


Together we'll celebrate our traditions and remember our loved ones who have moved into the afterlife.


What is Dia de los Muertos?
Dia de los Muertos is a highly celebrated and significant family holiday throughout Mexico, Latin America and the Southwest. Dating back 3,000 years to the time of the Olmecs, it is a day when homage is paid to our ancestors with prayers, offerings of food, and the building of altars to the beloved departed. Each region has its unique style of celebration. In Arizona, the annual Dia de los Muertos is a Celebration of Life.

What should I bring to the festival?
Just bring your family, sun-protection,  a blanket or umbrella to make yourself comfortable on the grass. The festival admission is free, but you may also want to bring some cash since there will be a variety of food vendors and an Artist Mercado, selling their Dia de los Muertos themed creations.

What is La Procesión?
La Procesión is a celebratory procession in which the audience joins the performers in a candlelit, joyful burst of music, dance and remembrance. This audience favorite concludes with a minute of silence as the sun goes down in homage to those who have gone before us ~ our dearly departed.
How long have you been celebrating Día de los Muertos in Arizona?
For the past 33 years, the founding members of Cultural Coalition have been programming Dia de los Muertos activities in Maricopa County. We are proud to utilize the arts to reflect the unique Southwestern expression of this tradition. Our celebrations have taken place all over the Valley, but we hope the festival has found its permanent home in downtown Phoenix.
How can I be a part of the festival?
The festival is free and open to the public, so just come down with your family, enjoy the performances, and be a part of the art activities and La Procesión. If you're an Artist or a Vendor, you can apply to join the Mercado. And finally, if you're feeling like giving back to your community, you could become even more involved and check out our Volunteer Opportunities. No matter what, you're bound to have an enjoyable day surrounded by your fellow Phoenicians in an unforgettable celebration of our multicultural heritage and of life itself!


Festival Booths

Information for Artists and Vendors


As part of the festival, we are pleased to present an Artist Mercado featuring the work of local artists, all focused on Dia de Los Muertos theme. Select food vendors and community informational booths will also be present.
If you are an artist, a community partner or a vendor interested in participating, please download an application and submit it to carmen@culturalcoalition.com.


Volunteer Opportunities

A fun way to participate in the festival while giving back to the community

Volunteer2014In our determination to keep the festival free and open to the public, we are enlisting the help of our community to support festival activities. Our dedicated volunteers from last year were busy but also had lots of fun and described it as a rewarding and extremely social experience. Please join us!

Check out our volunteer opportunities by downloading the PDF below. If you find a position that suits you, please email carmen@culturalcoalition.com with your contact info and your preferred volunteer opportunity.

Thank you for considering a volunteer position with us!


2014 Festival Sponsors

Our generous supporters

sponsorlogos2014Additional sponsorships are available. For more information click here.


Flight of Quetzalcoatl

The Dia de los Muertos Phx Festival is an interactive, multi-generational, and participatory cultural immersion event blending traditional Mexican experiences with a twist of Southwestern flavor. The festival aims to instill a sense of history, pride and knowledge about our multicultural roots to the community at large through culturally relevant programming and activities.

Presented by Cultural Coalition, the festival takes disappearing folk traditions and reinterprets them, creating new and innovative ways to address important social issues, while encouraging collaborations between local institutions and community artists. Our creative modern adaptations of ancient customs such as La Mascarada, The Flight of Quetzalcoatl, and La Llorona, promote our cultural heritage while preserving our traditions.

The 3rd Annual Dia de Los Muertos Phx Festival is scheduled to take place on Sunday, October 26th from 1 to 6 pm at Margaret T. Hance Park in Downtown Phoenix. Participants will be greeted and entertained by more than 100 performing artists, many as masked characters. The Artists Mercado will featured some of Arizona's best local artists. There were also food booths, arts activities and of course, the traditional Candlelight Procesión at 5:30 pm. This year it will also feature a Community Altar.  Bring a picture or memento to place on it.  It is a memorable community event!

Cultural Coalition


Cultural Coalition, Inc. is a 501(c)(3) nonprofit organization whose mission is to foster community engagement and provide unique cultural programs in Arizona.

Under the leadership of Zarco and Carmen Guerrero, the Coalition has been organizing Día de los Muertos programming and activities for over 30 years throughout the state. Our goal is to celebrate the Indo-Latino community with a culturally relevant, family friendly programs that address our diverse cultural experiences and traditions, while fostering innovative and original performances.  We also strive to increase accessibility, build new audiences, encourage new partnerships, and promote and celebrate the richness of our Latino cultural offerings through a variety of exhibits, special events and educational programs.



Thank You!

Thank You!

We are so thankful to the community for embracing the artists of Cultural Coalition and our goal to continue celebrating...Read More »
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Cultural Coalition is proud to serve the community with culturally relevant and innovative programs for communities and schools. Please feel free to contact us through this form if you have any questions or comments.

Carmen Guerrero
Executive Director
Cultural Coalition